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Facebook, Apple and the Coming Augmented Reality Land Grab (Variety):
“Two new reports suggest that two of Silicon Valley’s biggest companies are secretly working on augmented reality (AR) technology. It may take some time before Apple is going to reveal its efforts in the space, but Facebook may give us a glance at its AR research as early as next month…The group is headed by DARPA and Google veteran Regina Dugan, and has been working on four separate projects, including brain scanning, cameras, drones and augmented reality, according to a Business Insider report. Building 8 is expected to play a big role at f8, according to that report, and job listings indicate that the company has been hiring to sell hardware products in retail stores in the near future…
In addition to Facebook, AR has also gotten a lot of attention from Google, which already has AR-enabled phones in the market. Microsoft has also been an early pioneer in AR with its HoloLens headset, and is now looking to gain market share for devices that combine AR and VR.”
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